The programme provides you with an introduction to key digital marketing specialisms, from mobile marketing and social media marketing to email marketing, search marketing, video advertising and web analytics. Through the courses, students will be able to learn practical aspects of designing and planning an effective digital marketing campaign. This programme also helps students understand the new tools, trends and best practices that digital marketers should be aware of. 為了讓學生了解數碼營銷的關鍵概念，本課程提供一系列的學科，從移動營銷和社交媒體營銷到 電子郵件營銷，搜尋營銷，視頻廣告和網絡分析。通過這些學科，學生將能夠通過實踐，學習設 計和計劃有效的數字營銷活動。此外，透過業界人士分享成功案例，本課程更幫助學生了解作為 數碼營銷人員應掌握的最新網絡工具和趨勢。